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Advertising agencies are privately owned companies that are dedicated to creating, planning and handling advertising services for clients. Various teams exist within agencies performing a range of functions to help the client promote a product or service.
Advertising agencies are more often than not independent from the client, therefore they can provide expert outside knowledge on how to best sell the product or service.
They may also have a hand in marketing, branding, public relations or sales promotion.
Agencies can come in a range of sizes from one or two person shops, which rely mostly on freelance workers, to large independent conglomerates.
When planning to enter an advertising agency, it is useful to learn what types of agencies there are for you to enter into to, so JobZoo have created this list of different advertising agencies.
Specialist Advertising Agencies
Agencies can specialise in providing certain advertising services in a particular kind market, such as medical, industrial, fast-moving consumer goods (FMCG) financial, travel etc.
This specialisation occurs as these particular areas will require a more in-depth knowledge and expertise on the subject and the target audience.
Therefore writers and artists will need to have more technical information so to create meaningful and accurate ways of portraying a desired message.
Some companies, typically very large ones, believe that they can provide advertising services for themselves more effectively or at a lower cost than seeking outside help (from an agency).
The company will handle all aspects of the branding which will often give them a greater advantage as the company will be able to build up the image of the brand over a number of years.
Social Media Agencies
Social media agencies specialise in promoting branding through a variety of social media platforms such as blogs, social networking sites, Q & A sites and discussion forums.
Interactive agencies offer a range of different web design/web development, search engine marketing, internet advertising/marketing or e-business/e-commerce consulting. The most successful agencies are those that provide specialised services for the digital space.