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Larger consumer or corporate companies will often have their own in-house creative services teams to deal solely with the advertising side of the company.
Teams will be dedicated to creating, planning and handling all advertising services and will call on a range of different employees to provide expertise and knowledge on a range of subjects.
These departments will normally be structured in a similar way to private agencies with different teams performing a range of functions.
The benefit of having in-house advertising in a consumer corporate company is that the department will be able to provide advertising services for themselves at a lower cost that seeking external help.
Companies will often draw on social media platforms, such as blogs, social networking sites, Q & A and discussion forums to promote their service or product.
A consumer company is most likely to succeed if it is able to effectively occupy digital space.
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