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Public relations is a huge industry. Within the many thousands of PR companies in the UK, a huge amount of them focus on fashion as a subject, due to rapidly expanding fashion industry in the UK.
Most people who work in fashion PR will work in privately-owned agencies, made up of various teams which perform different functions. Fashion PR companies deal with different clients helping to get their brand or name known in the public eye. There can be a number of different projects on the go at any one time, and staff are expected to produce results quickly.
With the abundance of media now available, it is crucial that the right message is delivered to the public. By using a range of platforms, a PR company will endeavour to alter the public's perception of a person, brand or item.
PR companies aim to build strong links with fashion journalists, so an ideal employee would be someone with a journalistic background and/or contacts in the fashion industry.