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Public relations agencies specialise in all different manner of areas. Health and beauty PR is just one area that PR agencies can specialise in. These agencies will work in connection with health and beauty professionals, journalists and companies to promote a brand or product.
Health and beauty PR agencies want to show off their expertise in the area in order to gain more prestigious clients. They require skilled and experience individuals, whether in journalism or from in the beauty industry to bring their knowledge and contacts into play.
Promoting new cosmetic products or treatments to the public is the main objective, so being able to successfully describe and sell a product, either over the phone or in writing is all important.
Normally employees of health and beauty PR will be qualified beauticians and/or journalists. Working for a health and beauty PR agency, can potentially offer greater job prospects for those already in the beauty industry.