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Agencies are privately owned companies that are dedicated to creating, planning and handling marketing and PR services for clients. Various teams exist within the company who perform a range of functions to help the client promote a product or service. Agencies can come in a range of sizes from one or two person shops, which rely mostly on freelance workers, to large independent conglomerates.
Specialist Marketing and PR Agencies
Agencies will specialise in a particular kind of marketing and PR, such as medical, industrial, financial, travel etc. This specialisation occurs as these particular areas will require a greater level of knowledge and expertise on the subject. Therefore writers and artists will need to have more technical information so to create a meaningful and accurate way of portraying the message to the public.
In-House Marketing and PR
Some companies believe that they can provide marketing and PR services for themselves at a lower cost than seeking outside help. The company will handle all aspects of the branding which will often give them a greater advantage as the company will be able to build up the image of the brand over a number of years.
Social Media Agencies
Social media agencies specialise in promoting branding through a variety of social media platforms such as blogs, social networking sites, Q & A sites and discussion forums.
Interactive agencies offer a range of different web design/web development, search engine marketing, internet advertising/marketing or e-business/e-commerce consulting. The most successful agencies are those that provide specialised services for the digital space.