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Design plays an absolutely essential part in modern advertising.
Although there are a number of schools across the country which specialise in advertising and design, formal, academic qualifications are rarely taken strongly into account when employers are looking to hire people to fill creative teams. What matters is that a candidate is able to demonstrate both skill and imagination, and that they possess an in-depth understanding of consumer behaviour and how effective campaigns work. Work in advertising design sits at the crossroads of creative design, psychology and marketing.
Like with all creative jobs, employees are expected to perform. Creative work within advertising is extremely competitive and highly meritocratic – if an employee does not come up with the goods, they will not succeed.
Designers and creative types in general often work for advertising agencies on a freelance basis, moving frequently between agencies. This can, however, make finding work a regular necessity for freelance designers.