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All charities, whether large or small, will employ fundraisers to maximise incoming donations. They raise funds from a number of different sources, including trusts, corporations, and through organising events which simultaneously raise funds and promote the charity, its cause and its goals.
There are various different types of fundraising:
It is extremely important that fundraisers build new relationships with potential donors and that they keep regular contact with existing contributors, keeping them informed on the charities campaigns and activities. To do this, fundraisers need to be highly personable, consummate networkers.
As events are traditionally a very effective means of increasing awareness and, consequently, funding, fundraisers will spend time thinking up new ideas for events and fundraising activities. Again, maintaining close contacts in as many areas as possible is extremely important as fundraisers will have to develop and organise events on the smallest possible budget. This may involve calling in favours from contacts, organising sponsorship from companies and recruiting volunteers to work in the run-up to, and during, the event.
They also recruit, train and manage volunteers in other fundraising activities, such as door-to-door collections, street collections and charity sales. In order to do this, charities need to be granted permission from the local authority.
In large charities, there will usually be a team of fundraisers with a director of fundraising activities working at the top, managing fundraisers working on various projects and campaigns.