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Advertising agencies all rely on teams of creative minds to devise innovative, imaginative and engaging campaigns on behalf of clients.Although there are a number of schools across the country which specialise in advertising and design, formal, academic qualifications are rarely taken strongly into account when employers are looking to hire people to fill creative teams. What matters is that a candidate is able to demonstrate both skill and imagination, and that they possess and in-depth understanding of consumer behaviour and how effective campaigns work.
Work in advertising design sits at the crossroads of creative design, psychology and marketing.
Creative work within advertising is extremely competitive and highly meritocratic – if an employee does not come up with the goods, they will not succeed.