Friday, 19th April 2019


Many industries rely on having the most up-to-date and modern technology and software, so that they remain ahead of their field. Technical sales engineers act as the link between these clients and the products, providing pre- and post-sales advice and support on a variety of electronic products.

Technical sales engineers are responsible for maintaining good relationships with a company’s clients, maximising theirs sales and meeting targets. They can work for a variety of different employers, including those specialising in:

  • Telecommunication
  • Electrics
  • Electronics
  • Manufacturing
  • Chemicals
  • Agriculture
  • Aeronautical

The clients are usually non-retail based: local authorities, hospitals, factories and public utility providers. Technical sales engineers will search for new clients, promoting and selling the new products and services. Being a technical sales engineer requires a combination of great salesman skills and extensive knowledge of electrics and electronic technologies.

Tasks of a technical sales engineer might include some of the following:

  • Searching for new clients
  • Promoting and selling the latest products and/or services
  • Matching the clients to products that best suit their needs
  • Developing long-term relationships with clients and other staff
  • Negotiating purchase terms and costs
  • Providing support material or advice when required
  • Answering queries after the sale
  • Producing reports for the head office and the client

The job of a technical sales engineer is target-driven, where maximising sales is all-important. Technical sales engineers may also find themselves involved in other aspects of the company, including research, marketing or even designing custom-made products for clients. The daily routine of a technical sales engineer can be quite varied, with their time split between working in the office and visiting clients for meetings or pitches.