Wednesday, 24th April 2019


Equine tourism centres are leisure and tourism companies that specialise in horse riding activities in the countryside and in popular tourist areas. Some equine tourism centres are parts of other leisure resorts, offering riding lessons and arranging trekking tours on horseback. These centres are run by equine tourism centre managers who are experienced in horse management and riding, and can successfully promote the services of the centre.

Equine tourism centre managers supervise the running of horse-riding centres which offer all types of tours and holidays, and can vary in size and types. They are responsible for the organisation, operation and marketing of the centre as well as overseeing the care of the horses and facilities.

Equine tourism centre managers must be able to multitask, using a combination of hands-on practical work and administrative duties.

Typical tasks might include some of the following:

  • Planning and overseeing riding activities and treks
  • Supervising daily care of horses and stable management
  • Dealing with clients, sponsors and customers
  • Handling queries and any complaints
  • Marketing and promoting the centre in tourism areas
  • Managing budgets and finances
  • Recruiting and managing the staff and tour guides
  • Ordering supplies and equipment
  • Sorting insurance cover and administering health and safety procedures

Equine tourism centres are usually located in rural areas of the UK, such as big national parks or on touristic coastal areas. The managers may be involved in leading an activity such as a trek or riding lesson, so they must be capable horse riding and tour guiding. It is a role that includes a lot of daily variation, meeting new people and the opportunity to spend time working outside.