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Until the last decade event management was considered a niche profession for well-connected individuals with specialist knowledge hosting events for only those with large capital. This has now all changed. 'Eventing' is now big business and companies worldwide, from the smallest to the very largest, look to put on events for their staff, clients and customers alike.
Events are now seen as one of the key branding tools needed to advertise a product; companies use events to advertise themselves, their principles and their successes. They can foster new relationships, raise money for causes or celebrate important achievements.
Eventing is not just corporate. Private events also make up a significant portion of the event management world.
With expert knowledge of planning and execution, event managers have made life easy for their clients. They provide a one stop shop from concept to completion.
Think of all the products available to the consumer today. The choice is endless when confronted with a high street of shops. Every one of these products will have been launched and the launch will have been coordinated by an event manager. Managers are involved with corporate meetings and make decisions when an impact or statement is needed. Event managers will coordinate when conferences for delegates are to be arranged and road shows and opening events are planned. Event managers will study the brand of subject and give their own inputs regarding the best way it can be promoted to a wider audience. They will select an audience and discuss a concept with managers of the company. Once decided they must put the actual event into action, planning logistics, coordinating all aspects and executing the big day.
Following this, a manager will provide feedback and analysis on the event and ensure they have made not only a contribution but a potential return on the fee paid by the company.
Event managers are involved in some of the highest-profile events in the world. These include concerts, award ceremonies, film premieres, sporting events, launch parties and fashion shows. Event managers must deal with high-profile people, venues and concepts when planning and executing events. Some of the larger events can involve hundreds of staff and every aspect needs to be coordinated and overseen by the event manager. They must adhere exactly to the client’s wishes whilst providing the service and the results expected of them.
These can include weddings, bar mitzvahs, parties, funerals, festivals and so on. Event managers will find themselves working directly with clients and throughout the process until the event is over and feedback has been received. This is far more hands on and in some ways the most pressurised of all aspects. The client will be commemorating a day of particular importance to them and the event manager must do everything in their power to ensure it is smooth, successful and on budget.
Event managers are usually responsible for booking venues, liaising with organisers, ordering equipment and furniture, hiring entertainment and catering and may also be involved with marketing the event.