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The editor is the top position at a magazine or newspaper. They are responsible for the entire publication including its factual content, layout, themes and advertising. The editor will plan and direct all activity within the editorial department during production and must approve all material before anything is sent to press.
The editor will have the last word on what is to be published and what is to be rejected. They will work closely with all teams within a publication in order to delegate effectively, oversee progress and make decisions for future activity.
As the figurehead of a fashion magazine, the editor will often be invited to relevant press events, fashion shows and product launches in the hope that he or she will feature a brand, person, product or service in the publication. The editor will also decide what events to sponsor and will organise events in order to promote the publication.
In smaller publications, the editor will also be in charge of negotiating and maintaining a budget for production and will put together targets for overall performance, including revenue and circulation. For larger companies, this would be the responsibility of the managing editor.
The editor is also responsible for the development and motivation of all the staff working on a publication.
The position of editor comes with a large amount of power and therefore accountability, particularly for those working for publications which enjoy widespread circulation.