Friday, 19th April 2019


Photographers are employed by fashion houses and magazines to photograph models wearing the clothes, shoes or accessories of a designer in studios and on location. Their primary responsibility is to capture the models and the apparel in a way that would be most appealing to the target audience.

Before starting a photo shoot, the photographer will be given a brief by the client, usually stating what style and mood of photos they want. Either stylists will provide props and lighting equipment or the photographer will supply them himself.

It is important that a photographer creates a bond with the models or models in order that they feel most comfortable and relaxed in front of the camera.

They will work closely with stylists, makeup artists, hairdressers, production teams and, if the shoot is going to be printed in a magazine or newspaper, sometimes journalists and editors.

While on a shoot, the photographer acts as a director – directing models, lighting operators and extras on the set.

After the photo shoot has taken place, the photographer will upload his pictures onto a computer and either edit them himself using computer assisted editing software, or send them to the client or the publication where a picture editor, art or creative director will select and edit the best pictures.

Photographers may have to travel, sometimes long distances and with little warning to complete assignments.