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The duty of the editorial director, or editorial coordinator, is to supervise editorial teams working within a newspaper, magazine, journal or periodical publishing house.
They are senior staff members who supervise editorial projects from concept to production and hold regular meetings with departments to discuss and plan content and layout in order to maximise circulation and revenues.
They will provide a point of contact between editorial staff, the advertising department, production and management teams and will be in charge of outlining and meeting production goals. They have control over both editorial and commercial output.
It is also the responsibility of the editorial director to conduct research into and analyse the target market or readership and devise strategies in order to maximise revenues and develop the publication. They can do this in a number of ways, for example by proposing competitions and giveaways for readers.
In large publications, the editorial director will delegate responsibility and assign articles and features to different writers.