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The Internet is now the favoured media for distributing information quickly and to a potentially vast audience. Many publications exist only online and not in print, whereas others are published in both formats.
An online editor, or web editor, will be employed either by online publications or by existing newspapers, magazines and journals which also publish online. They are effectively in charge of all content uploaded onto the publication’s website, blog and/or social networking pages.
For exclusively online publications, the online editor will search for and commission news stories, articles and features to be published, either from a team of journalists and editors or from freelance writers. They will regularly hold meetings with editors to discuss and suggest ideas for article topics.
They will work closely with all members of the editorial team to keep track of projects, allocate work and establish deadlines and, as is the case with just about any editorial role, they will regularly have to read, edit and sometimes rewrite texts submitted for publication.
The online editor will moderate community interaction in the form of comments and forums on the publication website and social networking platforms, usually encouraging further discussion.
They will be in charge optimisation of content for online search engines.
For online publications which advertise on their sites, the online editor will liaise with advertisers and PR agencies and negotiate space, contracts and budgets with a managing editor or director.
Depending on the size of the publication, the online editor will sometimes come up with titles, subtitles, taglines, captions and introductions to accompany written content and images.