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Marketing encompasses advertising and PR within it. It is the practice of bringing a product or service closer to consumers through a wide variety of media, with the principal aim of increasing exposure, raising a profile, gaining support and improving sales.
Marketing involves developing campaigns that promote a product, service or idea. Companies will generate a strategy that will push sales, develop techniques and business. Knowledge of the target market is essential so to deliver the most accurate and suitable marketing strategies that will have the most impact. This can be achieved through anticipating and estimating the wants and needs of the consumer through marketing research.
An effective marketing campaign will be developed; this is often what separates rapidly growing companies from slow-growing companies. Campaigns need to be carefully researched, well thought-out and a huge amount of consideration taken with regards to the current market.