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PR is different to direct marketing and advertising in that it uses ‘third parties’ and a range of platforms to alter public perception of - or endorse - a brand, product, service or high-profile figure.
Press Relations is an integral and essential part of everyday business. With the abundance of media that is now available, it is crucial that the right message be delivered to the right audience.
On-line is now just as important as traditional media platforms, with the added complexity of being immediate and unregulated. Sophisticated technologies are now exposing organisation’s reputations and products globally, 24 hours a day - a challenge that requires consistent and constant attention.
Many PR agencies specialise in specific sectors, such as business to consumer (b2c), business to business (b2b), sports and entertainment, healthcare, education, professional and financial services, arts and heritage, property, fashion, environmental, technology.
There are approximately 50,000 people working in PR agencies, in-house PR departments and press offices across the UK.