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Retail, put simply, is the practice of filling shops with specific goods and selling them to the ‘end-users’, the people who are going to buy and use those goods and not sell them on. Supermarket giants are retailers, as are the vending machines you find in the entrance halls of leisure centres, technically speaking. Basically, retail outlets are places where things can be bought – shops if you like.
People working in retail perform various jobs to keep shelves stocked and consumers happy. It is important to make sure that there is demand for the items being offered. This is one of the most fundamental rules for all types of retail and fashion and clothing is no exception.
With food and everyday perishables, working out what people want and what people don’t want is relatively straightforward, i.e. people’s consuming habits don’t change too dramatically. The constantly shifting world of fashion however is another breed of cat altogether. The main challenge facing people working in fashion retail is being able to predict trends and market them correctly to the consumer. In this sense, both an in-depth knowledge of fashion and commercial skill are qualities needed for this line of work.
Jobs in retail can offer many perks, including staff performance-based bonuses, varied and flexible working conditions and good prospects for career progression.