Friday, 19th April 2019


Sales assistants are required in all fashion retail companies, both large or small. Sales assistants are the main point of contact for customers wishing to purchase, exchange or return a product. More than 1.8 million people are employed as retail sales assistants in the UK.

As well as in fashion, sales assistant roles are also offered in other types of retail outlets, including:

  • Health and Beauty
  • Electricals and Technology
  • Home-wares and Interiors
  • Sports Equipment
  • Food and Drink
  • Books, Music, and Films

Sales assistants are the main representatives of the fashion retailer, and excellent product knowledge and customer service skills are both required and achieved.

Typical duties of a sales assistant working for a fashion retail might include:

  • Stock rotation
  • Helping customers in changing rooms and with fittings
  • Offering assistance with packing
  • Providing product information or location
  • Working as a cashier, dealing with money and transactions

The role of a sales assistant is usually a starting point for people wishing to get into retail. A lot of people work as a sales assistant as their first part-time job, but there are also plenty of opportunities for progression further in the fashion and retail industries.