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Retail assistants in the health and beauty industry are directly responsible for product promotion and providing exceptional customer services. Retail assistants will work in all different forms of outlets from independent shops to vast shopping centres or on the beauty counter in a department store.
Retail assistants must handle all payments and ensure that the products that they are retailing are displayed in the best possible light. They must engage customers, listen to what they want and advise them on products that would suit them. It is important for assistants to understand stock levels and promote some products more than others if needs be.
Within the health and beauty industry some retail assistants will require specialist knowledge if advising on unique products such as teeth whitening, waxing and hair removal.