Saturday, 20th April 2019


Agents work on behalf of their clients in order to find them work contracts and secure appropriate deals. They work on behalf of many types of professionals within film, media and performing arts, including actors, singers, entertainers, dancers, comedians, choreographers and directors. Their job is to represent their client’s best interests, finding their next projects and arranging interviews.

Agents need to have a wide range of contacts within the industry and keep well-informed of upcoming productions and events. Performing arts professionals will hire an agent to co-ordinate their contracts, securing interviews, auditions and screen tests.

An agent might represent a number of clients at one time, and they can be involved in creating a schedule of all types of performers. A big part of their role is to cultivate relationships with industry decision-makers and use their persuasive skills to convince them to use their clients. Essentially, agents must support and guide their artist’s careers, working in their best interests.

Typical duties of an agent might include:

  • Finding upcoming auditions and productions that need performers
  • Negotiating deals between decision-makers and clients
  • Keeping up to date with the developments in the industry
  • Building relationships with venues, producers and other employment creators
  • Agreeing on fees and salaries for their client and their own cut
  • Arranging publicity and handling media enquiries
  • Looking out for new artists to take on as a client

Some agents may work independently, especially after a lot of industry experience, but those that work in larger agencies, may also need to lead a team of lawyers, PR managers, and accountants.

It can be a very demanding profession, sometimes with different working hours and demanding clients.