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Account executives, managers and directors are employed by web design companies and provide the point of liaison between the client and the design company. They are responsible for keeping the client up-to-date on progress through all stages of a project. This will be done either through meetings, over the phone or via email. Their primary concern is to keep the client happy and informed.
The job of an account handler is likely to involve a lot of research; the client; target markets; effective media and activities through which to promote and advertise the client’s website. They will be the main point of contact between the creative and production departments and may also be responsible for sourcing, contacting and supervising freelancers such as photographers and designers.
Account handlers present client briefs to the creative and production teams. They highlight client’s objectives of the project, the target market, the client’s budget, deadline and all other aspects which will help the creatives conceive and produce the best site for the client.
Account managers or directors control the budget, manage timelines, write and send invoices to the client and sometimes monitor site traffic. Once account handlers have ideas to show to the client, they will pitch the idea and the costs to the client for approval, rejection or amendment.
Account executives normally take care of between one and five client accounts and generally report to an account manager. The manager, in turn, will report either to an account director or to the managing director, depending on the size of the agency. They will also pitch ideas to senior company executives in order to win new business; new clients or new projects with existing clients.