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Nowadays, every company or brand has a website which is often the first port of call for individuals or businesses who are interested in the brand. So a website needs to perform a variety of fundamental tasks; provide all the information a visitor might be looking for; maintain a visitor’s attention; promote the product or services of the company or brand.
Not everybody knows how to set up or design a website, so web designers work either in-house or freelance to create the website a company or person is after. Clients will brief the web designers on exactly what they want the website to look like and what they want it to do. The web designer, or a team of web and graphic designers, producers and copywriters, will be put in charge of writing the codes, designing the visual layout and, occasionally, writing all the content for the site. Web designers might also be responsible for maintaining, moderating and constantly updating material on the site.
When meeting with the client or owner of the website, a web designer will need to identify the target audience, the desired function of the website and amount of traffic likely to pass through the site before they can begin design and production.
The designer will advise the client on search engine optimisation (SEO) and, after the site is complete, will register it on a server and with various search engines.
Before the site goes live, the designer will usually test the site and all its capabilities. They may invite a focus group made up of members of the target audience to test the site and give all feedback in order that he or she can make the necessary amendments, report findings back to the client and eventually put the site ‘live’ online.