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Military chiefs have signed a deal with Greggs that will see the Army being fuelled by a diet of pasties and sausage rolls. The baked goods firm has signed a catering trial for bases in Guetersloh, Germany and are hoping the hungry soldiers will enjoy the treats that will be displayed at the specials counter.
Greggs currently has over 1,600 UK stores, more than McDonalds. It is now seeking other ways of making money, for example, it recently joined forces with Iceland as well as opening stores in motorway service stations and branching out into cafes.
Frozen savouries will be supplied to the forces which will be baked throughout the day by Greggs-trained NAAFI personnel.
Greggs Chief Executive Ken McMeikan, a former Tesco and Sainsbury executive and Royal Navy veteran of the 1982 Falklands War, said if the trial was deemed a success the concept could be rolled out across the globe.
Read the article here: British Army to dine on Greggs pasties
on 19 September 2012