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Boris Johnson has launched a multimillion-pound advertising campaign to attract thousands of overseas tourist to London. He aims to capture the momentum of the Olympics and will use images and videos of the most memorable moments in adverts in Australia, the US and Europe.
Some of London's most famous sights, including Hyde Park and the House of Commons will be shown in the footage alongside shots of the marathon, triathlons and cycling road races.
Mr Johnson said today: “We have put on one of the most difficult things you can ask a country to do in peacetime and I think billions of people around the world saw what we could do and were very impressed. That’s worth a huge amount of money in PR terms.”
He added: “Capitalising on this once-in-a-generation event has been at the heart of our planning from the outset and so my priority remains that the glories of this historic summer do not fade, instead transmuting into a fruitful legacy that will underpin this city’s economic vibrancy for decades to come.”
Read the article here: Mayor of London seizes chance to boost post-Olympics tourism with worldwide advertising
on 19 September 2012